Earnest

Integrate Data
Earnest Evaluate Materials 2019-10-24
Subscription Details 
We offer quarterly trials and annual subscriptions.
Update Granularity 
Daily cadence with daily granularity.
Price 
Two Products: EarnestKPI, EarnestQuery
Reach out to Earnest for pricing

Earnest provides restaurants, retailers, e-commerce companies and institutional investors with critical knowledge on consumer behavior to power data-driven business decisions. With accurate and near real-time data on sales, foot traffic, orders and other purchasing trends, Earnest enables companies to deeply understand customer habits and gain valuable intelligence on sales trends, market share, and competitive dynamics.

Collection Methodology 
Earnest works with world class data partners to transform anonymized records of consumer behavior into insights on the consumer economy. We have developed proprietary normalization methodologies to accurately measure sales, average ticket, subscriber growth, customer metrics, and visitation trends across thousands of public and private companies.
Regional Coverage 
United States
History 
Transaction: February 2015
Foot Traffic: December 2017
Web Analytics: December 2016
Cadence 
Daily
Themes Covered 
Consumer, Retail, E-Commerce, Technology, Media, Telecommunications
Known Biases 
Panel has representation in all of the US with particular regional biases.
Data does not include cash, traditional checks, coupons, or other forms of payment outside of Credit, Debit and BillPay data.
Panel captures consumer activity (minimal B2B/wholesale).
Granularity of Data 
Brand (ex. Gap vs. Banana Republic vs. Old Navy)
Geography (city, CBSA, state, region)
Channel (in-store, e-commerce, private label credit card)
Subscription Type (ex. Standard, Premium, Basic for NFLX)
Sectors / Companies 
Transaction: https://www.earnestanalytics.com/earnest-query-coverage-list/
Foot Traffic: https://www.earnestanalytics.com/earnest-foot-traffic-coverage-list/