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WWF originally stood for "World Wildlife Fund". However, in 1986, WWF had come to realize that its name no longer reflected the scope of its activities, and changed its name to "World Wide Fund For Nature".
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
conserving the world’s biological diversity,
ensuring that the use of renewable natural resources is sustainable,
promoting the reduction of pollution and wasteful consumption.
Domestic ivory market score: Scores range from –4, indicating no or very small, highly-regulated domestic ivory markets and carving industries, to 20, indicating extremely large, completely unregulated domestic ivory markets and carving industries. As described in CoP13 Doc.29,2 Annex, this component is based upon a cumulative scoring system which tracks the relative scale of the retail-level trade, the degree of control over such trade, and the status of ivory carving.
Law enforcement effort ratio: Number of in-country seizures divided by total number of seizures linked to that country 1999-2010.
Total weight of recent ivory seizures: Total weight of ivory seizures linked to that country 1999-2010.
Organized crime indicator: Percentage of seizure cases linked to that country 1999-2010 of more than 1,000 kg in weight, indicative of involvement of organized crime in the movement of ivory.
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