PricewaterhouseCoopers

PricewaterhouseCoopers is a multinational professional services network headquartered in London, United Kingdom. PwC ranks as the second largest professional services firm in the world behind Deloitte, and is one of the Big Four auditors, along with Deloitte, EY and KPMG

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    • China Entertainment and Media Outlook
      novembre 2016
      Source : PricewaterhouseCoopers
      Téléchargé par : Raviraj Mahendran
      Accès le : 18 mai, 2018
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      Digital advertising components such as online television, online radio, digital newspaper, digital consumer magazine, digital trade magazine and digital directory advertising are included in the respective segments and in the Internet advertising segment but only once in the overall total to avoid double counting. In addition, consumer spending on radio licence fees is included in both the TV and video and the radio segment but only once in the overall total.