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The 2017 IBCR conference covers two thematic areas. The first theme is about contemporary service management and service experience. The second theme is about tourism and hospitality experiences in the digital era. Two keynote speakers are invited: Professor Evert Gummesson and Professor Jay Kandampully. Also, three well-reputed journals will participate in the conference by publishing outstanding papers from the conference. These are Journal of Service Management (Section), Journal of Retailing and Consumer Services (Special issue), and Journal of Hospitality and Tourism Management (Special issue). This conference is not open to the public.

Date of Event: 24-27 April 2017

Venue: Kenzi Menara Palace (5 stars), Marrakech (Morocco)

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