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Millward Brown

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    • décembre 2016
      Source : Millward Brown
      Téléchargé par : Knoema
      Accès le : 30 mars, 2017
      Sélectionner ensemble de données
      The value of the BrandZ™ Top 100 Most Valuable Global Brands has reached $3.4 trillion in 2016 despite disruptive forces and increased steadily over the past 11 years, rising 133 percent between 2006 and 2016, even though fluctuations during and immediately after the global financial crisis. The factors especially impacted in growth are oil & gas and the banks categories.Six of the 14 categories included in the 2016 ranking declined in value compared with only two last year. Source: Millward Brown (including data from BrandZ, Kantar Retail and Bloomberg) Brand Contribution measures the influence of brand alone on financial value, on a scale of 1 to 5, 5 highest