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Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share. Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns.
The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.